See what your website will actually look likeA website built to bring you enquiries
Written around the clients you actually want, and structured so they can find you. NLG writes and builds it, and it stays yours.
- Lead generating
- Licence-compliant content
- Yours to keep
The templates NLG builds from
Demonstration templates, live broker sites built on them, and larger custom work. Each one is a pattern rather than a one off, so look for the shape of your business.
- Demonstration build
Harper Home Loans
Landing page - included with Enhanced
For the broker who...
The pattern for a broker with one main client type. The tool that client actually needs sits in the hero rather than three sections down, and the rest of the page answers the questions that follow it. Swap the client type for whoever you write most of.
- Demonstration build
Mercer Capital Finance
Landing page - included with Enhanced
For the broker who...
For a broker whose clients arrive with an accountant or adviser already involved. Structure leads and rate follows. The pattern suits any book where the decision is made by more than one person.
- Demonstration build
Callahan Finance
Landing page - included with Enhanced
For the broker who...
The pattern for a broker who is known in one place or one industry. Income that gets treated as an exception elsewhere is treated as normal here, and the broker's own name carries the page.
- Demonstration build
Paved Loans
Landing page - included with Enhanced
For the broker who...
A business name rather than a person, for a practice with more than one broker. Credibility comes from the lender panel and the process rather than from one person's story.
- Demonstration build
Nadia Haddad
Landing page - included with Enhanced
For the broker who...
The pattern for a broker with a defined niche. One page, ordered the way that niche asks its questions, so a client meets their own situation rather than a general introduction. Swap the niche for healthcare workers, defence, a professional body or any community you write for.
- Demonstration build
Longspan Finance
Full multi page website - quoted separately
For the broker who...
For a practice selling to businesses rather than households. Written like a spec sheet: what gets funded, what security it takes, who funds it. The pattern suits any book where a client wants specifics before they will call.
- Live broker site
Summit Lending Solutions
Landing page - included with Enhanced
For the broker who...
A landing page once it belongs to somebody: their name, their market, their photograph. The clearest look at what one of these becomes after the branding goes on.
- Live broker site
Pace Lending
Full multi page website - included with Premium
For the broker who...
A business brand with a resources library behind it, for a practice that wants to publish rather than only list what it does.
- Live broker site
Prestige Mortgage Specialists
Full multi page website - included with Premium
For the broker who...
A page each for the two or three things you write most of. The ordinary shape of a full multi page website when no single client type dominates the book.
- Live broker site
Tax Assist Finance
Full multi page website - included with Premium
For the broker who...
A finance business built alongside a connected practice, so both sides read as one business rather than two.
- Live broker site
Teca Finance
Full multi page website - included with Premium
For the broker who...
A finance business with a sister business alongside it, and a profile page for the broker. The pattern for anyone whose clients also come through a second business they own.
- Multi-page site example
National Lending Group
Custom build - quoted separately
For the broker who...
NLG's own site, built in house by the same team. It is here because the work being offered is not work NLG sends out.
- Multi-page site example
Broker Funder
Custom build - quoted separately
For the broker who...
A calculator and an online application rather than a brochure. What a larger build is for when the site has to do a job, not describe one.
- Multi-page site example
Trail Homes
Custom build - quoted separately
For the broker who...
Guides and case studies structured so they can keep being added to rather than replaced. What a larger build looks like when the site has to keep growing.
Four ways a broker ends up with a website
| What you are comparing | NLG in-house | Broker website subscriptions | Web design agencies | DIY site builders | |
|---|---|---|---|---|---|
| Landing page | Full website | ||||
| What it costs | |||||
| To build it | $1,750 + GST | $3,000 + GST | $2,999 one off | $3,000 to $25,000 | Nothing, and 40+ hours of your evenings |
| Every month | Free | $300 p/yr | $59 a month, on every tier | $150 to $2,500 a month care plan | About $28 a month, rising at renewal |
| Five years, all in | $1,750 | $4,200 | $10,679 | $34,500, or $100,500 with SEO | $1,750 to $3,550, plus all your time. 40 hr + |
| Publishing your own writing | It depends | Yes | $10 a month | Included, or billed hourly to load | Yes |
| Content written for you | Included in the build | $999 on the entry tier | Quoted per project | You write it | |
| Another page later | $170 + GST p/hr | Increase your subscription | $125 to $240 an hour | Your time, and ∞ of it | |
| What you own | |||||
| You own the site | Yes | No | No | Yes | |
| Can you leave with it | For a discharge fee | Yes | No | No | It depends |
| What it is built on | WordPress on SiteGround | Their own software, on their own hosting | Agency chosen | A closed builder. Your pages exist inside their product | |
| Login to edit | No | Yes | No | Often restricted | Yes |
| What you get | |||||
| Compliance | Yes | Yours to get right, and to pass NLG verification | Yours to get right, and to pass NLG verification | Yours to get right, and to pass NLG verification | |
| Support | Your NLG in-house marketing team | Email support | An account manager, then a queue | No | |
| Design | Written and built for your business | A fixed menu of service pages, same architecture for every broker | Custom | Generic template | |
| How long it takes | 7 to 10 days | 10 days | Anywhere up to 12 weeks | Indefinite | |
| Keeping it current | NLG maintains it | Plan dependent | Provider dependent | Becomes outdated | |
| Contract | None | Provider dependent | Twelve months on a care plan | Month to month, renewal price rises | |
A landing page, or a full multi page website
Both are written from scratch for you and both are yours. The difference is how much room the copy gets, and what the site is able to do.
A landing page
$1,750 + GST the website
Also included in an Enhanced onboarding package
- Pages
- One
- Your access
- Managed by NLG
- Hosting
- Included
- Blog
- Not included
- Client downloads
- Not included
NLG holds the keys to this one: you send the change, NLG makes it. You still own it, and it still leaves with you.
A full multi page website
$3,000 + GST the website
Also included in a Premium onboarding package
- Pages
- Four
- Your access
- Yours if you want it
- Hosting
- $300/yr after year one
- Blog
- One of the four
- Client downloads
- Supported
Pages past the four are quoted on their own - a profile page for a second broker, for instance.
What every NLG website comes with
-
Designed for your business
Written for your clients and your market, and licence-compliant from the first line. Not a generic template with your name dropped into it.
-
Live in 7 to 10 days
From your branding guide to a published site in under a fortnight, without a project manager or a round of revisions to chase.
-
A clear next step on every page
Written and ordered so a visitor always knows what to do next, with your phone number a tap away on a phone.
-
Your branding
Applied from your NLG branding guide, so the site matches your brochures and your social assets.
-
Enquiries and bookings, straight to you
An enquiry form and a booking link that put a client in your inbox or your calendar directly. Nothing is pooled and nothing is routed anywhere else first.
-
Built to be found
Page titles, descriptions, structured data and a readable page structure, so search engines and AI assistants can tell who you are and what you write.
Four reasons brokers do not build it themselves
-
The compliance is not a template
What a credit licence requires on a website is specific, and it changes. NLG writes it for a living.
-
It is done in under a fortnight
Seven to ten days from your branding guide to a published site. An agency quote on the same work starts at four weeks.
-
You do not maintain it
Changes go through NLG. There is no hosting account to remember and no plugin to update at eleven at night.
-
It costs a fraction of the alternative
The engineering is shared across the network, so you pay for the writing and the design decisions rather than for a build from nothing.
A profile page for each broker
A full website can carry a page for each broker: their photo, what they write, and an enquiry form that comes straight to them.
Best for a practice with more than one broker, where a referrer wants to send someone to a person rather than a company.
Questions brokers ask before choosing
Do I have to have a website?
Yes. NLG does not release your printed brochures until a live, compliant site is verified, because the brochures carry a QR code pointing at it.
I am already with NLG. Can I get a website now?
Yes, and you pay the website cost only: $1,750 + GST for a landing page or $3,000 + GST for a full multi page website. The figures on this page are for the website itself, so an existing broker adding one later is not charged an onboarding fee again.
I already have a website. Can NLG just work on that?
Most brokers in that position end up starting again, because hosting, security, page speed, structured data and the way AI assistants read a page have all moved in recent years. Work on an existing build is quoted at $170 + GST per hour, and the total is hard to know before it starts. A new build has a fixed number on it. Your domain comes across either way.
Who builds it, and who changes it later?
NLG builds it and NLG manages changes, on both the landing page and the full website. Minor updates are included. Larger work is quoted at $170 + GST per hour.
Who pays for hosting?
On the landing page, hosting is in the price. On the full website, the first year of hosting is in the price and it is $300 + GST a year after that.
Can I edit it myself?
On the full website, yes: you can have your own login. On the landing page, no. You send NLG the change and NLG makes it, which is part of why hosting and minor updates sit inside that price. Either way the site is yours and it leaves with you.
Can I have a blog?
A blog is optional on the four page full website. The landing page does not include one.
Can clients download documents from my site?
Client downloads are supported on the full website. The landing page does not include them.
Do I supply my own domain?
If you have one, yes, and NLG points it at the site. If you do not, book a time and NLG will talk through the options before anything is registered.
Do I own it?
Yes. The build, the copy written for you and the domain are yours, and the site leaves with you if you leave the network. It is a normal WordPress site, so any developer can pick it up.
What if I want something bigger than a four page site?
Anything past four pages is scoped and quoted on its own, and so is an extra page added to a four page build - a profile page for a second broker, for instance. The larger builds in the panel above are marked as custom builds.
What does it cost me after the build?
On a landing page, nothing: hosting and minor updates are in the price. On a full multi page website, $300 + GST a year for hosting after the first year, and minor updates are included there too. Larger work on either is quoted at $170 + GST per hour. There is no monthly subscription and no contract.
Not sure which one fits?
Book fifteen minutes. Tell me who your clients are and what you have now, and I will tell you which build covers it and what it costs.
Charlotte Young Digital and Marketing, National Lending Group
Pick a slot that suits you. Nothing to fill in beforehand.